Briq's Soft Serve

If you're in the Wausau area and craving a sweet treat, there's a hidden gem that's sure to hit the spot: Briq's Soft Serve. Located at 1605 Merrill Ave, this unassuming spot has become a local favorite for its incredible variety of soft-serve ice cream, shakes, and all-around delicious dessert options.

The moment you step into Briq's, you’re greeted with a cozy, nostalgic vibe that feels like a step back in time. The retro-style diner decor, complete with bright colors and a welcoming atmosphere, makes it the perfect spot for a laid-back afternoon. Whether you're grabbing a quick cone after a long day or sitting down to enjoy a leisurely dessert with friends or family, Briq's offers the perfect setting. It's a place where you can relax, enjoy a sweet treat, and soak in the cheerful energy.

Their menu is a delightful blend of classic options and fun twists. The soft-serve is, of course, the star of the show here, and it’s available in a variety of flavors that change with the season. Whether you're a fan of vanilla, chocolate, or something more adventurous like mint chocolate chip or cookies and cream, there's something to satisfy every craving. And if you're not in the mood for a simple cone, you can opt for a sundae, milkshake, or even a float. The shakes are particularly popular, thick and creamy, with just the right amount of sweetness-perfect for sipping on a warm day.

One of the best things about Briq's is the sheer variety of toppings you can add to your treat. From hot fudge and sprinkles to more unconventional toppings like marshmallow fluff or gummy bears, the possibilities are endless. It's the kind of place where you can customize your dessert to your heart's content, and every bite feels like a fun new adventure.

The service at Briq's is always friendly and efficient, making it easy to get in and out quickly if you're in a rush, or linger a little longer to enjoy the atmosphere. The staff is always welcoming, and their positive energy makes the experience even better.

What really sets Briq's apart, though, is the community feel. It's clear that this spot isn't just about serving ice cream-it's about creating a place where people can come together, share a treat, and make lasting memories. Whether you're visiting for the first time or you've been coming for years, you’ll always feel like part of the family when you walk through the door.

If you're ever in Wausau, Briq's Soft Serve is a must-visit. The combination of tasty treats, great atmosphere, and fantastic service makes it a standout spot in the area. It's the kind of place that’ll keep you coming back for more, whether you're in the mood for a quick snack or a full dessert experience.